A diamond that is cut well will allow maximum internal reflection of light, allowing for incredible sparkle. The round brilliant cut has proven time and time again to outperform poorly cut diamonds of the same weight, clarity, and color. The cut is the most important feature when determining the visual beauty of a diamond. In addition, a diamond that is nicely cut will have symmetry, which will enhance the beauty of the diamond and increase its strength and the value it holds. Selecting a diamond with the Good Cut label means acquiring a stone with enduring quality and charm, whether it will be worn or simply collected.